I’ve had it in mind to do a ReDesign for a recruiting company specifically because a recruiting firm has two very distinct clients with very different customer stories. Far too many firms do the typical “brochure” one size fits all site, and visitors have to figure out where they have to go.
I know nothing about this company, but thought this would make a great case study. The photo to the left is the BEFORE and this is their home page. Not much effort put into design, boring logo, standard “about us”, no concern for content placement, whitespace or compelling copy. The entire above the fold area is completely wasted.
I did a two minute logo update to something more relative to the name pinnacle = mountain. Removed the menu, and that leaves you with the two squares defining who the clients are. A two choice gateway to their distinct stories, features, menus and contacts.
Click the Launch Project button to see the AFTER.